the thing you need to realize about localization is that japanese and english are such vastly different languages that a straight translation is always going to be worse than the original script. nuance is going to be lost and, if you give a shit about your job, you should fill the gaps left with equivalent nuance in english. take ff6, my personal favorite localization of all time: in the original japanese cefca was memorable primarily for his manic, childish speaking style - but since english speaking styles arent nearly as expressive, woolsey adapted that by making the localized english kefka much more prone to making outright jokes. cefca/kefka is beloved in both regions as a result - hell, hes even more popular here
yes this
a literal translation is an inaccurate translation.
localization’s job is to create a meaningful experience for a different audience which has a different language and different culture. they translate ideas and concepts, not words and sentences. often this means choosing new ideas that will be more meaningful and contribute to the experience more for a different audience.
There was an example during late Tokugawa period in Japan where the translator translated, "Я люблю Вас” (I love you), to “I could die for you,” while translating Ася, ( Asya) a novel by Ivan Turgenev. This was because a woman saying, “I love you,” to a man was considered a very hard thing to do in Japanese society.
In a more well-known example, Natsume Soseki, a great writer who wrote, I am a Cat, had his students translate “I love you,” to “the moon is beautiful [because of] having you beside tonight,” because Japanese men would not say such strong emotions right away. He said that it would be weird and Japanese men would have more elegance.
Both of these are great examples of localization that wasn’t a straight up translation and both of these are valid. I feel like a lot of people forget the nuances in language and culture and how damn hard a translator’s job is and how knowledgeable the person has to be about both cultures. [x]
Important stuff about translation!
Note that you can apply this to your own translations even if they aren’t big pieces of literature or something. Don’t feel bad about not translating word for word. An everyday sentence may sound odd translated literally - it’s okay to edit a little bit so it feels right!
